BLACK RIFLE COFFEE

Call for info: 518-792-1776

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SARATOGA FLAG IS AN AUTHORIZED BLACK RIFLE COFFEE DEALER.

Bags of Whole Bean & Ground Coffee is available in-person at our brick & mortar store.

Call for More info: 518-792-1776.

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Black Rifle Coffee Company (BRCC) is a Veteran-founded coffee company serving premium coffee to people who love America. Founded in 2014 by Green Beret Evan Hafer, Black Rifle develops their explosive roast profiles with the same mission focus they learned while serving in the military. BRCC is committed to supporting Veterans, active-duty military, first responders and the American way of life. With every purchase made, they give back.

#10,000 Veterans

A large part of Black Rifle Coffee Company's success is due to the outstanding work ethic and discipline of their Veteran employees. As BRCC grows, they are committed to hiring 10,000 Veterans to provide opportunities to the military community that helped build BRCC.

As a Veteran-founded and operated company, Black Rifle Coffee also strives to help other service-members successfully transition from the military into entrepreneurship. BRCC provides assistance to Veterans who seek to launch a business of their own, helping more companies like Black Rifle Coffee Company become a reality.

Whether you’re in need of a laugh, an espresso masterclass or just want to see BRCC put miniguns on a Tesla, their videos are created to educate, inspire and amuse.

There is no shortage of content within the BRCC community. Check out the Black Rifle Coffee Podcast every week for exclusive interviews and content about inspiring the American Dream through hard work and adventure. The Black Rifle Coffee Company YouTube Channel is another source for great content from the founders of BRCC.

BRCC also has The Caffeinated Life Vlog and The Black Rifle Coffee Blog. Caf-Life and the BRC Blog give you an inside look into the newest releases (coffee, merch and news), the BRCC community and all the badass people who make Black Rifle Coffee the amazing company that you all know and love.

Coffee Or Die™

BRCC news & lifestyle magazine, Coffee or Die™ , was launched in June 2018 and in 2021 made its debut into a print magazine series featuring exclusive stories not available anywhere else.

Whether embedding with troops everywhere from Iraq and Afghanistan to Ukraine, or covering civil unrest across America, our team of journalists and editors have shown time and again that they'll go anywhere to report the most important stories for our readers, sharing killer coffee recipes and top-notch military-satire along the way.

BRCC's Nonprofit

Dedicated to serving and defending the principles of our country, The BRCC Fund™ supports veterans, first responders, and their families while helping conserve the great American outdoors. We do this by developing and supporting programs intended to communicate, educate, entertain, and inspire those within our community.

The BRCC Fund™ helps Service members and Veterans gain access to direct support, grants, training, resources and care they need. By engaging with local communities, we partner with organizations to help support their causes ensuring our community is vibrant and healthy.